Armadeli an exciting new delicatessen is set to open its doors to customers in Stroud for the first time tomorrow (Tuesday 18th September). The shop which has been refitted and refurbished is on the site of the former Swan Pub, Union Street. It will stock a wide range of cheeses, charcuterie, accompaniments, organic wines, beers and ciders.
Armorel Willoughby, the owner of Armadeli commented on the opening:
“We are very excited to be opening Armadeli in Stroud. The town has a fantastic and rich mixtures of shops, bars and restaurants and we are very much looking forward to adding to this. My team and I share a passion and interest in food and drink and we have spent a great deal of time sourcing a fantastic choice of products. Many of these are from all round the world, that you won’t necessarily find in the supermarket, but also with a strong emphasis on local produce where possible”.
Armadeli will stock over 100 cheeses from the UK and Europe, over 50 different cured meats and a delicious range of chutneys, olives, antipasti and savoury biscuits. Armorel has hand-picked a range of organic wines and excellent beers and ciders.
Armorel commented on the experience that that Armadeli plans to deliver:
“We will be looking to giving a level of personal service that you rarely see these days and share our passion and knowledge of our products. One example of this will be our wine pairing advice to help you select the perfect wine to accompany your cheese or charcuterie, ideal for that special meal or entertaining”.
Armadeli will have both indoor and outdoor seating for coffees, teas, a glass of wine, beer or cider to accompany a menu of snacks and light meals. They will also be changing the products served to reflect the seasons and will be holding cheese and wine events. The shop also has range of hampers that can be bought from the shop or online and also will be providing Cheese Celebration Cakes as an alternative to traditional cakes.
Originally from a legal background Armorel, decided to pursue her interest in food and drink and has worked at Whole Foods Market and Gloucester Services. Armorel is also a member of the Guild of Fine Foods.
Armorel shared her hopes for the future:
“Our first aim is to become a well known and respected part of the Stroud retail community, we then hope to build the awareness and increase the online sales of hampers and cheese celebration cakes. Further ahead, who knows, there may even be more Armadeli delicatessens! We are very much though for now, looking forward to meeting and serving the people of Stroud”.
Armadeli has a website www.armadeli.co.uk. The shop will be open Monday to Saturday, 8am to 6pm. Armadeli is also on Twitter, Facebook and Linkedin.