Where We Are

Covent Garden of the Cotswolds

Owner, Armorel, spent many years working in an office environment before realising her dream of opening Armadeli. Armorel chose Stroud as it is the perfect place to showcase her wide, carefully chosen range of food and drink choices. Brimming with independent shops, cafes and galleries there are plenty of things to do in Stroud, which has been described as ‘the Covent Garden of the Cotswolds’ by Jasper Conran.

You can find us in the centre of Stroud in Gloucestershire. Our shop which has been beautifully fitted out is in a refurbished inn, The Swan, in Union Street, just a few strides from the High Street. Union Street is where you can find a fantastic market on a Saturday.

Stroud is a market town well placed below the western escarpment of the Cotswold Hills at the meeting point of the Five Valleys. The town is well known for its eclectic mix of independent shops, its steep streets and has an independent nature. There are lots of cafes and it is a truly interesting place to while away the hours. It isn’t your typical town filled with the usual high street names although you can find some there too; it boasts plenty of choice of local produce and attracts diverse shoppers who want something a bit different. This makes Stroud a fantastic choice if you are looking for an individual gift, or indeed Christmas shopping,

The Cotswold Area of Outstanding Natural Beauty surrounds the town and the famous Cotswold Way passes by Stroud to the west. Only 26 miles northeast of Bristol, 13 miles from Cirencester and 14 miles southwest of Cheltenham, Stroud is extremely well placed and is a popular destination.

Originally it was a cloth town and the woolen mills were powered by the small rivers that flow through the five valleys. Now the town has a significant artistic community and, some say, boasts the largest and most diverse number of creative artists, musicians and authors outside London.

A farmers market takes place every Wednesday and Saturday at the Cornhill market and has won the National Farmers Market of the Year in 2007 and 2013. There is also a market held every Friday and Saturday throughout the year in the Shambles adjacent to the High Street opposite one of the oldest buildings in Stroud – the Old Town Hall.

You can get to Stroud by public bus transport, Stagecoach, and the town is also served by Great Western Railway, with the station situated right in the centre of the town and a short walk away from Armadeli.

If you are coming by car, the A46 road links Stroud to Gloucester in the north and Bath to the south. The A419 connects Stroud to Cirencester in one direction and the M5 motorway at Junction 13 in the other. There are plenty of car parks and parking for disabled visitors.

National Express coaches serve the town and it would be best to check their website for their timetables, as they are change seasonally.

For all things cheese, charcuterie and deli, Armadeli is the right place you for. So what are you waiting for.

Either pay us a visit, take a look at our hampers online or explore our selection in more detail using the links below.